SEGA ANNOUNCES THE RUB RABBITS!

Rub It! Love It! Rabbit!

LONDON & SAN FRANCISCO (November 10, 2005) - SEGA® Europe Ltd. and SEGA® of
America, Inc. today announced that it will publish The Rub Rabbits!(tm)
exclusively for the Nintendo DS(tm) system. Developed by SONIC TEAM, the
creators of Feel the Magic(tm), The Rub Rabbits! delivers an all new "rub
comedy" adventure offering innovative gameplay, quirky original music,
stylized art, and many new modes and features.

The Rub Rabbits! leverages the unique Touch Screen and voice-recognition
interface on the Nintendo DS hardware by challenging gamers to switch from
tapping and rubbing to screaming and blowing as a means of controlling
character actions. Four brand new modes have also been added including the
Hullabaloo Mode in which you and a friend get finger-tied in rounds of
"Twister," and the Connect Mode in which you can play any of six multiplayer
games with up to four friends. You can also play in a time attack of
previously cleared chapters in Attack Mode.

Getting the girl is never easy, especially if you're competing against 12
other rivals. So it's up to you to battle your rivals and win the affection
of your love interest... And that's just the beginning. The Rub Rabbits!
offers over 35 chapters in Story Mode, in addition to double the content in
the newly expanded Memories and Maniac Modes (a setting that gives players
the ability to customize the in-game characters appearance).

The Rub Rabbits! is hopping into retailers in February 2006. For further
information on this and other SEGA titles click on www.sega-europe.com
.

THE RUB RABBITS!
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Key Product Features:
* Innovative gameplay. Hold the Nintendo DS sideways, upside down, or
hold it with a friend for co-op and battle play.
* An all-new "rub comedy" adventure. Double the content with over 35
Chapters in the Story Mode alone.
* Seven different gameplay modes. In addition to Story, Memories and
Maniac Modes, four brand new modes - Attack, Hullabaloo, "Baby Making" and
Connect Modes - will keep players entertained and interacting for a long
time!
* All new original music, art, and characters. Brand new customization
modes allow you to unlock songs and sounds to make your own original music,
and customize the in-game characters appearance.
* Multiplayer Wireless function. Compete in six different multiplayer
contests with up to four players.