AFL only on PlayStation

Sydney, 3 April 2006 – Sony Computer Entertainment Australia (SCE Aust.) and the Australian Football League (AFL) today announced the signing of a two year licensing agreement which will see SCE Aust., as the exclusive publisher of AFL video games.

SCE Aust. is also pleased to announce the video game title - AFL Premiership 2006 exclusively for PlayStation®2, officially licensed by Australian Football League, due for release in July this year. Benefiting from the new deal signed with the AFL, the franchise is now exclusive to SCE Aust. across all PlayStation® products for the next two years.

Managing Director of SCE Aust. and New Zealand, Michael Ephraim, said "This two year exclusive relationship is the basis for a very exciting partnership between the Australia’s leading football code and the global leader of the video game industry. Together, I believe we will create a fantastic range of products for the PlayStation 2 and also the PlayStation Portable in time for the 2007 AFL season.”

The continued support of the AFL has allowed IR Gurus Interactive to develop a game that closely reflects the action of the AFL Season with unparalleled accuracy and recreation of players, clubs, competitions and venues. The 2006 game will feature stunning graphical improvements, alongside additional game modes and features; all adding up to ensure a high quality offering with the next iteration of the franchise.

Gillon McLachlan, the AFL’s General Manager – Commercial operations said “The AFL is Australia's number one spectator sport and we are excited to partner with Sony Computer Entertainment Australia as our goal is to assist in delivering Australia’s number one sports simulation game.”

“This is our second year of integrated activity with the AFL with last year being our inaugural year as an official sponsor of the umpires. Commercial benefits of the relationship have been proven and this license deal solidifies SCE Australia’s already strong relationship with the AFL.” Michael Ephraim.

The PlayStation 2 game AFL 2006 will be available in winter 2006.