Grand Theft Auto IV Comes to Xbox 360 on Day One

Microsoft and Rockstar Games also forge strategic alliance to provide
exclusive episodic content downloads on Xbox Live.
LOS ANGELES ‹ May 9, 2006 ‹ This time, Xbox® Nation won¹t have to wait.
Responding to the cries of millions of Xbox 360 owners, Microsoft Corp. and
Rockstar Games, the universally renowned publishing label of Take-Two
Interactive Software, Inc., have struck a groundbreaking agreement that
brings ³Grand Theft Auto IV² to the Xbox 360 platform on day one of its
global release.

³Grand Theft Auto IV,² the next-generation console debut of the
genre-defining ³Grand Theft Auto² franchise, is expected to be in stores on
Oct. 16, 2007, in North America and Oct. 19, 2007, in Europe.

³Few franchises have had the profound impact on our industry as ŒGrand Theft
Auto,¹² said Peter Moore, corporate vice president of the Interactive
Entertainment Business in the Entertainment and Devices Division at
Microsoft. ³Gamers can¹t wait to play ³Grand Theft Auto IV² in high
definition on Xbox 360, and we couldn't be more excited to have the title on
our platform from day one²

Separately, Microsoft and Rockstar Games are proud to announce a strategic
alliance to provide exclusive episodic content for Xbox Live®, giving the
community ever-expanding gameplay experiences that simply aren¹t possible on
other consoles.

³Through Xbox Live, we have a unique opportunity to reach out to our
audience in new ways,² said Sam Houser, executive producer and founder of
Rockstar Games. ³This strategic alliance allows us to craft experiences that
fully leverage the on-demand distribution power and sheer size of Xbox
Live.²

The agreement to distribute exclusive Rockstar Games content via Xbox Live
highlights the publishing community¹s growing desire to feed gamers¹
insatiable appetite for downloading new high-definition experiences and
playing online. Since Xbox Live launched, fans have logged nearly 1.8
billion hours playing online and have downloaded more than 18 million pieces
of content in just the past six months.